337 Lafayette. A New Chapter.

Put my heart and soul into the Lafayette building rebuild. A complete gut and overhaul that miraculously took 5 months after 18 months of planning and designing. I wouldn’t visit the store for longer than I felt comfortable with because I felt it wasn’t on par with the evolution of the spaces we opened since 2018. This building is the anchor of the company. I remember coming off the train when working in the Bleecker and Broadway space and every single day I’d stare at the 337 Lafayette building and literally pray that one day it would become a possibility for us to plant the flag there. I never take these moments for granted and I’m forever grateful to all the fans of the brand for letting us serve you for 14 years and counting. Tomorrow will be emotional for myself and the team. I can’t wait to show it to the world.